Arkansas fans are right to believe some of their traditions are truly unique. There are, after all, tens of college programs named after Wildcats or Tigers or some permutation of Bear, but there is only one named for the Razorback. And no group of fans, no matter how much they chomp, stomp or damn eagles, has thrown out anything that remotely resembles the Ozarkian eeriness that is the Hog Call. Suiiii generis, indeed.
But in all the recent commotion over Arkansas’ continuing pullout of War Memorial Stadium, I’ve noted a troublesome sentiment that what Arkansas has had all these years in its dual home arrangement has been so wonderfully precious and unique that losing it would present a blow the program may never fully recover from. Not so: plenty other programs split their home games between two stadia for decades. Plenty other fans made memories that lasted a lifetime in the stadium closer to their home. Yes, the other programs stopped doing this. But no, they did not fall apart.
To the contrary, many have thrived since quitting the practice.
These other programs – Oregon, Oregon State, Washington State, Ole Miss, Auburn, Virginia Tech et al – began dual home arrangements for the same, exact reason Arkansas started doing it in Little Rock in 1932: exposure, revenue and what today is called “brand building.” Arkansas leaders knew if their program was ever going to become nationally competitive it needed to have more support from its state, to stop losing the likes of Ken Kavanaugh (Little Rock High grad) to LSU and Don Hutson (Pine Bluff High) and Paul Bryant (Fordyce High) to Alabama. So Arkansas leaders, like leaders at Alabama, Mississippi State and Oregon State, decided to take their team away from its rural campus and parade it in a bigger, in-state city in front of more media and fans.*
Oregon did the same by traveling from Eugene to Portland. Washington State traveled from Pullman to Spokane, while Ole Miss traveled to Jackson and Auburn traveled to Birmingham. Each of the programs pulled out of these metro areas at different times but one overriding reason is the same as in Arkansas’ case – the campus’ stadium simply outgrew the metro area’s stadium. This especially came to the fore in the late 1980s as Auburn jockeyed to stop playing Iron Bowl games in Birmingham, as I wrote in a recent New York Times article: “Auburn leaders increasingly supported moving the game from the 75,000-seat Legion Field to the university’s expanded Jordan-Hare Stadium, which could hold 85,000. Housel [a former Auburn athletic director] said it got to the point that even Auburn fans living in Birmingham were so ready to drive the 120 miles to campus, they would ‘refuse to buy tickets to the Auburn-Alabama game if it was in Birmingham.'”
Every team, as you see in the chart below, has dropped its dual home arrangement in the last 50 years. And programs like Oregon, Virginia Tech, Alabama and Auburn have gone on contend for or win national championships since the drop. Yes, you are right: Arkansas has become unique in the sense that it appears to be the only program that is still hanging on to this practice.
But is that something to be proud of?
It’s better to be proud of winning at a high level, a la Oregon, Auburn and Alabama. But hanging on to War Memorial hasn’t recently helped Arkansas get to this level. Its function was served in helping lift Arkansas to the nationally elite level it enjoyed through much of the 1960s through 1980s. It will not serve in getting Arkansas to the level Jeff Long, Bret Bielema et al expect it to reach in the later 2010s and 2020s.