“This is the way the world ends
Not with a bang but with a whimper.”
– T.S. Eliot, The Hollow Men
Yesterday, Arkansas released its 2015 schedule. Also released: Any enduring hope among Razorback fans that Little Rock and its no-longer-grand-enough War Memorial Stadium will remain a second home.
The process of ushering the doddering old man out the door has been ongoing for about 15 years now, ever since Fayetteville’s Reynolds Razorback Stadium expanded to 72,000 from 51,000 seats – meaning Hogs leave significant money on the table every time it plays a home game away from its home campus at the 55,000-seat War Memorial Stadium instead.
Games at War Memorial have dropped from three or four a year, to two a year – and starting this season through 2018 – one a year. This Saturday’s game in Little Rock against No. 10 Georgia, the SEC East frontrunner, is a marquee matchup with enough significance to somewhat soften the blow for some War Memorial traditionalists. It should be a sellout.
Not so with next year’s Little Rock game against the University of Toledo, a Mid-American Conference program that has lost all three games it has ever played against SEC competition. This Arkansas-Toledo game, which marks the first time since 1947 (vs. North Texas) Arkansas hasn’t played a conference home game in Little Rock, is the latest sign Razorback leaders are phasing out the home-away-from-home tradition altogether. Given the opponent isn’t even in a Power 5 conference, “how many people will pony up $55 or more per person just to see Arkansas vs Toledo?,” Arkansas Fight’s Doc Harper asked. “I can envision more people than usual staying on the golf course.”
Some fans may feel remorse Little Rock’s once central place in the Razorbacks’ schedule has been knocked down so many rungs, but they shouldn’t forget the main motives behind this demotion – “brand building” and revenue generation – are the same reasons Little Rock was used as a second home in the first place. In the early 1930s, Arkansas leaders knew if their program was ever going to become nationally competitive it needed to have more support from its entire state, to stop losing the likes of Ken Kavanaugh (Little Rock High grad) to LSU and Don Hutson (Pine Bluff High) and Paul Bryant (Fordyce High) to Alabama. So Arkansas leaders, like leaders at Alabama, Mississippi State and Oregon State, decided to take their team away from its rural campus and parade it in a bigger, in-state city in front of more media and fans.
Oregon did the same by traveling from Eugene to Portland. Washington State traveled from Pullman to Spokane, while Ole Miss traveled to Jackson and Auburn traveled to Birmingham. Each of the programs pulled out of these metro areas at different times but one overriding reason is the same as in Arkansas’ case – the campus’ stadium simply outgrew the metro area’s stadium.
This especially came to the fore in the late 1980s as Auburn jockeyed to stop playing Iron Bowl games in Birmingham, as I wrote in the New York Times last November: “Auburn leaders increasingly supported moving the game from the 75,000-seat Legion Field to the university’s expanded Jordan-Hare Stadium, which could hold 85,000. Housel [a former Auburn athletic director] said it got to the point that even Auburn fans living in Birmingham were so ready to drive the 120 miles to campus, they would ‘refuse to buy tickets to the Auburn-Alabama game if it was in Birmingham.’”
Every team, as you see in the chart below, has dropped its dual home arrangement in the last 50 years. And programs like Oregon, Virginia Tech, Alabama and Auburn have gone on to contend for or win national championships since the drop. Yes, War Memorialists, it’s true: Arkansas has become unique in the sense that it appears to be the only program still hanging on to this practice.
But is that something to be proud of?
It’s better to be proud of winning at a high level, a la Oregon, Auburn and Alabama. But clinging to War Memorial hasn’t recently helped Arkansas get to this level. Its function was served in helping lift Arkansas to the nationally elite level it enjoyed in much of the 1960s through 1980s. It will not serve in getting Arkansas to the level Jeff Long, Bret Bielema et al expect it to reach in the later 2010s and 2020s.
In the 1930s and 40s, the smartest rural programs traveled 30, 50, 100, 150 miles to the in-state stadia that would give their teams the most bang for their buck in terms of exposure and revenue. In today’s world, where cable television and the Internet make distance far less of an obstacle for fans to follow their teams, the smartest programs realize that “neutral site” games in the obscenely talent-rich metro areas of Texas often provide the best return.
This is an update of an earlier Sports Seer post. Read the original here.
Other Schools with Multiple Home Stadia
Home Campus: Eugene
Home Away From Home: Portland
Years Played There: On and off until 1924, then every year through 1966.
Last Game: 1970
Distance Between Homes: 105 miles
Big Win: 21-0 over a UCLA team that would finish 8-2 on Oct. 5, 1957.
Sample Decade: 1952-62: Record of 11-11*
*Includes rivalry games w/ Oregon State
Home Campus: Corvallis
Home Away From Home: Portland
Years Played There: On and off until 1941, then every year through 1973. (w/ exception of two WWII years in which team wasn’t fielded)
Last Game: 1986
Distance Between Homes: 74 miles
Big Win: Oct. 16, 1971- 24-18 over an Arizona State team which would finish 11-1.
Sample Decade: 1963-73: Record of 11-4
Home Campus: Pullman
#1 Home Away From Home: Spokane*
Years Played There: 1950-1983
Last Game: 1983
Distance Between Homes: 66 miles
*In 1970, WSU’s home stadium burned due to suspected arson (possibly involving a perpetrator from the rival University of Idaho only eight miles away). As a result, WSU played all its home games in Spokane in 1970 and 1971.
Big Win: Sept. 23, 1978 – 51-26 over an Arizona State team which would finish 51-26.
Sample Decade: 1973-83: Record of 8-12
#2 Home Away From Home: Seattle (the Seattle Seahawks’ stadium, Centurylink Field)
Years Played non-UW opponents there: 2002 through 2008; 2011; 2012-14*
Last Game: Ongoing
Distance Between Homes: 252
Big Win: August 31, 2002 – 31-7 over Nevada to set the tone for a 10-3 season that ended in the Rose Bowl.
Record since 2002 at what’s now Centurylink Field: 6-4
*N.B. the campus of this program’s rival – the University of Washington – is in Seattle. So WSU often plays WU there. Washington State had also played three home games in Seattle against out-of-state powerhouses (USC, Ohio State) in the 1970s. It lost them all.