The Arkansas Sports Media Is Turning On Bret Bielema

Three of the state’s leading sportswriters lay into Bielema following the Coastal Carolina debacle

For years, Bret Bielema and the Arkansas sports media enjoyed a prolonged honeymoon. On the whole, columnists, reporters and broadcasters enjoyed covering him and he seemed to enjoy riffing with them. In the times I interviewed him his first couple years, his enthusiasm and swagger always made for a fun, interesting conversation.

Bielema, after all, is a likable guy. And it helped that in his first three seasons at Arkansas, his teams clearly improved. Perhaps the culmination of the good times with local media came near the end of 2015 season, when sports radio host Bo Mattingly began producing a feel-good, behind-the-scenes mini series on Bielema and his program. No doubt, Bielema knew such a project could only help market his personality and the Razorback brand to potential recruits and fans.

Public image, after all, is so important in the entertainment industry. That’s one reason Jeff Long signed on to be the chairman of the College Football Playoff Selection Commitee, a position that for two years gave him and Arkansas much national exposure.

This year, though, as the 4-5 Hogs have seemingly regressed in every phase of the game, the local media has begun to turn on Bret Bielema. And things are getting more heated in the aftermath of Arkansas’s worst win of the modern era, a 39-38 unthinkable catastrophe-aversion against Coastal Carolina, a 1-8 Sun Belt team.

The local media doesn’t turn on coaches on a whim, like so many fans are apt to do. Media members understand that their access to covering games and interviewing players and coaches depends on maintaining a standard of professionalism and accuracy. Calling for a coach’s head after one bad game, or two or even three, is the kind of quick-trigger reaction-ism most professionals avoid.

But when enough bad efforts and worse executions happen over a long enough stretch, as they have in Arkansas football since last fall, then it becomes obvious that the issue is something systematic. And now, some big names in the Arkansas sports media landscape are calling this out. To wit:

1. Wally Hall, Arkansas Democrat-Gazette columnist

Today, in his game recap column, Hall writers earlier this season Coastal Carolina team had lost to Arkansas State—traditionally only the second-best program in state—by 34 points and 10 of the Chanticleers’ points came against A-State subs. After lamenting the Hogs’ woeful defense, Wall also delivered this indictment:

Perhaps the biggest concern should be the leadership at the UA, and that means at the top. Who allowed a program that was in the Sugar Bowl after the 2010 season to slip to the point it has to charge back to slip by a visiting team that hasn’t won a Sun Belt game?

It should be noted that Bret Bielema wasn’t even hired until 2012. Regardless of whether “leadership” here means Bielema, or athletic director Jeff Long, or both, Hall is no longer holding back on the public criticism. That’s a bad sign for Bielema’s future at Arkansas.

2. Kurt Voigt, Associated Press Arkansas sports reporter

Speaking of Bret Bielema’s future at Arkansas, that’s a topic which in late October Voigt wanted to interview Long about. Most AP reporters strive to stay objective and report “just the facts.” But since that request Voigt hasn’t been afraid to chime in with observations and details that cause a buzz.

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