In Part 1, we rehashed some of the latest attacks on the University of Arkansas’ long-standing policy of not playing other in-state colleges. The main reasons for those seeking to maintain this policy haven’t changed much through the decades, but the lines of argument for changing the policy have evolved.
And Arkansas State’s football success this season adds new weight to some of these arguments.
To start with, let’s cast naivete aside: No way Arkansas plays Arkansas State simply because it would be fun for fans, or because playing in-state competition would theoretically pour more money into the state government’s coffers, which would benefit all public universities in Arkansas.
Nope, if Jeff Long’s gonna entertain even the slightest sliver of this possibility, he’d better believe the game would help the UA’s athletic program bottom line now and in the future. This fall, he unveiled plans for a shining football palace which is part of a $320 million plan. This project isn’t touted as a luxury, though. Taking a long view, Arkansas’ AD understands that keeping up with the Jones in the SEC means financing expensive stuff to attract the nation’s best coaches, trainers and players.
Without developing additional streams of revenue and fundraising, Arkansas can’t afford to keep up with far bigger SEC rivals like LSU and Alabama.
Arkansas leaves money on the table every time it plays any Sun Belt team not named Arkansas State. Here’s why:
1) Arkansas paid $900,000 to play a Sun Belt team, Troy, earlier this season in a “rent-a-win”, or guarantee game. Meanwhile, in a similar David vs. Goliath type setup, Illinois paid ASU $850,000. It stands to reason that UA would have the financial upper hand in multiple ways if negotiating a contract to play ASU, including the actual guarantee game fee. It’s likely UA possible could get away with paying ASU even less than what Illinois would pay them. Either way, UA could save $50,000 to $100,000 by playing ASU.
2) No matter how good Arkansas or Arkansas State are playing, an early-season match-up between the programs would sell out the 72,000 seats of Fayetteville’s Razorback Stadium, where the game would likely be played every time. If necessary, the stadium’s seating could be expanded to nearly 80,000 and this would be needed for at least the first time the game was played. A solid Sun Belt team like Troy usually brings around 70,000 people but another 10,000 helps the bottom line, especially if each of the tickets are sold for more than usual. Which, for this game, would make sense.
General admission tickets could be sold at an elevated price ($100, as suggested on a local sports talk show) and if UA fans hesitated to pay that amount, ASU fans would certainly make up the difference.
3) At least for the first couple of times the programs played, there would be a veritable trough-ful of licensing and merchandising opportunities for UA athletics to wallow in. Just conjure up a nice “Natural State Showdown” logo involving the helmets or mascots of both programs, then milk that sucker for all its worth through T-shirts, cakes, commemorative videos, calendars, key-chains – whatever you can stamp. There’s no doubt this stuff would fly off the racks for at least the first couple games.